Emica


We combine global expertise with local insight to co-create and embed sustainable solutions that drive long-term results.


Access senior expertise across strategy, go-to-market, partner activation and ongoing strategic support, whether you’re looking to grow in the UAE, KSA or looking to enter the market.


Our internationally experienced coaches balance challenge and support, helping senior leaders and teams navigate change with clarity and confidence.

Our story,
shaped by partnership.


Lana Murad
John Kaelin
Mahesh Mirchandani
Philippe Arnaud
Kieren Watts
Dr Sherif Mahmoud
Matthias Winker
Shno Salih
Iain Mcmillan
Andrew Bourke
Paula Covey
Dr Peter Mills
Ije Jombo-Ofo
Charlie Wallace
Alf Theodorou
Amit Agrawal
Zubin Pithawala
Bill Johnson
Paul Ryder
Rabea Nawaz
Ben Furneaux
Brian de Francesca
Richard Adeyemo
Hala Bhat
Tjaart Esterhuyse
Robin Lewis
Ghassan Ashkar
Paul Belliss
James Rimmer
Simon Jarman
Elie Tohme
Jeremy Henrichs
Ayub Khan
Fraser Gregory
Anil Acharaya
Tim Shields
Dr Gina Parekh
Professor Edward Kunongo
Vikas Gupta
Muzaffer Nahvi
Ghulam Teli
Ghassan Ashkar
Lana Murad
Marijke Richards
Paul Ryder
Iain Mcmillan
Muzaffer Nahvi
Paul Belliss
Brian de Francesca
Ben Furneaux
Dr Sherif Mahmoud
Simon Jarman
James Rimmer
Kieren Watts
Paula Covey
Vikas Gupta
Matthias Winker
Mahesh Mirchandani
Jeremy Henrichs
Rabea Nawaz
Charlie Wallace
Ghulam Teli
Ola Bakri
Bill Johnson
Ayub Khan
Amit Agrawal
Anil Acharaya
Fraser Gregory
Professor Edward Kunongo
Ije Jombo-Ofo
John Kaelin
Rabea Nawaz
Paul Belliss
Richard Adeyemo
Dr Gina Parekh
Dr Sherif Mahmoud
John Kaelin
Zubin Pithawala
Professor Edward Kunongo
James Rimmer
Fraser Gregory
Brian de Francesca
Charlie Wallace
Ayub Khan
Dr Peter Mills
Tim Shields
Alf Theodorou
Elie Tohme
Ghulam Teli
Ghassan Ashkar
Hala Bhat
Matthias Winker
Jeremy Henrichs
Bill Johnson
Ola Bakri
Robin Lewis
Vikas Gupta
Marijke Richards
Muzaffer Nahvi
Paula Covey
Ije Jombo-Ofo
Anil Acharaya
Shno Salih
Philippe Arnaud
Ben Furneaux
Amit Agrawal
Simon Jarman
Kieren Watts
Iain Mcmillan
Lana Murad
Andrew Bourke
Tjaart Esterhuyse
Paul Ryder
Mahesh Mirchandani
Dr Peter Mills
Paul Belliss
Robin Lewis
Dr Sherif Mahmoud
Rabea Nawaz
Hala Bhat
Lana Murad
Shno Salih
Tjaart Esterhuyse
Simon Jarman
Bill Johnson
Charlie Wallace
Richard Adeyemo
Matthias Winker
Marijke Richards
Dr Gina Parekh
Ghulam Teli
Iain Mcmillan
Kieren Watts
Alf Theodorou
Ghassan Ashkar
James Rimmer
Philippe Arnaud
Vikas Gupta
Professor Edward Kunongo
Jeremy Henrichs
Ben Furneaux
John Kaelin
Elie Tohme
Brian de Francesca
Ayub Khan
Tim Shields
Muzaffer Nahvi
Fraser Gregory
Ola Bakri
Paula Covey
Mahesh Mirchandani
Andrew Bourke
Ije Jombo-Ofo

Emica approach.
Global expertise.


Impact & Insights

Some of our clients

Emica have played a key role in helping us drive transformation and bring clarity to our growth strategy during a critical stage of our journey.
What stands out most is the way Emica operates – with the highest levels of trust, integrity, and professionalism.
Their {Emica’s} approach is thoughtful, commercially grounded, and consistently focused on long-term value rather than short-term fixes.

CEO & Owner

Emica Consulting is our strategic partner for the GCC region. With their leadership and deep-rooted industry expertise, ABGD Ventures is able to accelerate market access for its portfolio companies, drive venture success, and engage with like-minded LPs for effective capital formation. Emica Consulting’s long-standing credibility and regional influence are key pillars in strengthening ABGD Ventures’ presence and impact across the GCC.

General Partner

Working with Emica, has really helped CarePay explore the market potential globally for our services and especially in the Middle East. Their approach is not just theoretical…it is hands on helping the team crafting and tailoring the value proposition and then working with alongside our business development team to open doors and best position us to win.

CEO

Suzanne helped me gain clarity… she enabled me to focus on my strengths and values. This approach empowered me to better understand myself and align my career choices with what truly matters to me.

Individual Coaching Client – Senior Consultant – Housing Sector – KSA

I just wanted to say a massive thank you for the time and effort you took to help me gain the focus and drive again which was definitely missing for quite a few years, I’m in a much better place as a result and I have the old fire back burning again!

Individual Coaching Client – Leader in Engineering Sector – UK

Suzanne has a strong ability to identify underlying patterns in thinking and behaviour that can limit effectiveness at senior levels.
She helped me pinpoint specific areas for development and challenged my existing perspectives in a structured, practical way. The sessions were focused, thoughtful, and directly applicable to real-world decision-making and leadership situations.

Individual Coaching Client – CFO Utilities Sector – UAE

“Working with Emica during our GCC market entry gave us greater clarity and confidence at key decision points. Their understanding of growth strategy and regional complexity proved highly valuable. They have provided strong strategic support to our leadership team, and we would highly recommend them to both early-stage and growth-stage companies.”

Chairman

Emica has been instrumental in helping Goodpath understand market entry options to the Middle East. Not only the possible approaches but practically open doors to create traction. The insights gained are invaluable.

Chairman

Emica

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