We partner with leaders to co-create meaningful change and build the capability to sustain it.
Partnering with leaders of major global healthcare organizations to activate and enable opportunities.
We combine global expertise with local insight to co-create and embed sustainable solutions that drive long-term results.

A flexible and scalable range of support enabling healthcare and health tech businesses to grow.
Access senior expertise across strategy, go-to-market, partner activation and ongoing strategic support, whether you’re looking to grow in the UAE, KSA or looking to enter the market.

Enabling global leaders and teams to reach their potential.
Our internationally experienced coaches balance challenge and support, helping senior leaders and teams navigate change with clarity and confidence.


Founded to work differently, Emica was built on a coaching-led approach that prioritizes partnership, co-creation, and enablement.
Working alongside leaders from our offices in the UAE and Saudi Arabia, we focus on building capability that lasts beyond the engagement.
70+ Associates who are senior operators with real world experience
The majority of our Associates have held C-Suite positions, so we can bring real world experience to create meaningful, sustainable change in your organisation.
An emic approach starts from the inside outunderstanding each client’s context to co-create tailored solutions.
We know one size does not fit all in global business.



















CEO & OwnerEmica have played a key role in helping us drive transformation and bring clarity to our growth strategy during a critical stage of our journey.
What stands out most is the way Emica operates – with the highest levels of trust, integrity, and professionalism.
Their {Emica’s} approach is thoughtful, commercially grounded, and consistently focused on long-term value rather than short-term fixes.
General PartnerEmica Consulting is our strategic partner for the GCC region. With their leadership and deep-rooted industry expertise, ABGD Ventures is able to accelerate market access for its portfolio companies, drive venture success, and engage with like-minded LPs for effective capital formation. Emica Consulting’s long-standing credibility and regional influence are key pillars in strengthening ABGD Ventures’ presence and impact across the GCC.
CEOWorking with Emica, has really helped CarePay explore the market potential globally for our services and especially in the Middle East. Their approach is not just theoretical…it is hands on helping the team crafting and tailoring the value proposition and then working with alongside our business development team to open doors and best position us to win.
Individual Coaching Client – Senior Consultant – Housing Sector – KSASuzanne helped me gain clarity… she enabled me to focus on my strengths and values. This approach empowered me to better understand myself and align my career choices with what truly matters to me.
Individual Coaching Client – Leader in Engineering Sector – UKI just wanted to say a massive thank you for the time and effort you took to help me gain the focus and drive again which was definitely missing for quite a few years, I’m in a much better place as a result and I have the old fire back burning again!
Individual Coaching Client – CFO Utilities Sector – UAESuzanne has a strong ability to identify underlying patterns in thinking and behaviour that can limit effectiveness at senior levels.
She helped me pinpoint specific areas for development and challenged my existing perspectives in a structured, practical way. The sessions were focused, thoughtful, and directly applicable to real-world decision-making and leadership situations.
Chairman“Working with Emica during our GCC market entry gave us greater clarity and confidence at key decision points. Their understanding of growth strategy and regional complexity proved highly valuable. They have provided strong strategic support to our leadership team, and we would highly recommend them to both early-stage and growth-stage companies.”
ChairmanEmica has been instrumental in helping Goodpath understand market entry options to the Middle East. Not only the possible approaches but practically open doors to create traction. The insights gained are invaluable.
Let’s explore how we can support your next step.
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