Emica


We combine global expertise with local insight to co-create and embed sustainable solutions that drive long-term results.


Access senior expertise across strategy, go-to-market, partner activation and ongoing strategic support, whether you’re looking to grow in the UAE, KSA or looking to enter the market.


Our internationally experienced coaches balance challenge and support, helping senior leaders and teams navigate change with clarity and confidence.

Our story,
shaped by partnership.


Ayub Khan
Dr Gina Parekh
Shno Salih
Brian de Francesca
Tjaart Esterhuyse
Muzaffer Nahvi
Jeremy Henrichs
Paul Belliss
Robin Lewis
Ghulam Teli
Paula Covey
Ola Bakri
Philippe Arnaud
Fraser Gregory
Dr Peter Mills
Mahesh Mirchandani
Amit Agrawal
Iain Mcmillan
Richard Adeyemo
Elie Tohme
Matthias Winker
Rabea Nawaz
Simon Jarman
Ben Furneaux
Zubin Pithawala
Hala Bhat
Ghassan Ashkar
Anil Acharaya
Vikas Gupta
Dr Sherif Mahmoud
Tim Shields
Paul Ryder
Charlie Wallace
Andrew Bourke
Lana Murad
Alf Theodorou
Bill Johnson
Ije Jombo-Ofo
Simon Jarman
Mahesh Mirchandani
Kieren Watts
Jeremy Henrichs
James Rimmer
Paul Belliss
Paula Covey
Anil Acharaya
Hala Bhat
Andrew Bourke
Richard Adeyemo
Iain Mcmillan
Fraser Gregory
Philippe Arnaud
Elie Tohme
Paul Ryder
Ola Bakri
Marijke Richards
Rabea Nawaz
Muzaffer Nahvi
Ghulam Teli
Tjaart Esterhuyse
Alf Theodorou
Robin Lewis
Shno Salih
Dr Sherif Mahmoud
Dr Gina Parekh
Ghassan Ashkar
Ben Furneaux
Vikas Gupta
Marijke Richards
Robin Lewis
Paula Covey
Bill Johnson
Alf Theodorou
Kieren Watts
Shno Salih
Paul Ryder
Charlie Wallace
Simon Jarman
Dr Peter Mills
Ayub Khan
Richard Adeyemo
Fraser Gregory
Lana Murad
Brian de Francesca
Ghulam Teli
Elie Tohme
Jeremy Henrichs
James Rimmer
Amit Agrawal
Muzaffer Nahvi
Matthias Winker
Professor Edward Kunongo
Tim Shields
Paul Belliss
Andrew Bourke
Vikas Gupta
Mahesh Mirchandani
Dr Gina Parekh
Ola Bakri
Dr Sherif Mahmoud
Iain Mcmillan
Dr Gina Parekh
Ghulam Teli
Hala Bhat
Ben Furneaux
Jeremy Henrichs
Simon Jarman
Fraser Gregory
Amit Agrawal
Anil Acharaya
Paul Ryder
James Rimmer
Kieren Watts
Philippe Arnaud
Elie Tohme
Tjaart Esterhuyse
Andrew Bourke
Muzaffer Nahvi
Zubin Pithawala
John Kaelin
Lana Murad
Shno Salih
Ayub Khan
Professor Edward Kunongo
Rabea Nawaz
Dr Peter Mills
Bill Johnson
Dr Sherif Mahmoud
Brian de Francesca
Charlie Wallace

Emica approach.
Global expertise.


Impact & Insights

Some of our clients

Emica have played a key role in helping us drive transformation and bring clarity to our growth strategy during a critical stage of our journey.
What stands out most is the way Emica operates – with the highest levels of trust, integrity, and professionalism.
Their {Emica’s} approach is thoughtful, commercially grounded, and consistently focused on long-term value rather than short-term fixes.

CEO & Owner

Emica Consulting is our strategic partner for the GCC region. With their leadership and deep-rooted industry expertise, ABGD Ventures is able to accelerate market access for its portfolio companies, drive venture success, and engage with like-minded LPs for effective capital formation. Emica Consulting’s long-standing credibility and regional influence are key pillars in strengthening ABGD Ventures’ presence and impact across the GCC.

General Partner

Working with Emica, has really helped CarePay explore the market potential globally for our services and especially in the Middle East. Their approach is not just theoretical…it is hands on helping the team crafting and tailoring the value proposition and then working with alongside our business development team to open doors and best position us to win.

CEO

Suzanne helped me gain clarity… she enabled me to focus on my strengths and values. This approach empowered me to better understand myself and align my career choices with what truly matters to me.

Individual Coaching Client – Senior Consultant – Housing Sector – KSA

I just wanted to say a massive thank you for the time and effort you took to help me gain the focus and drive again which was definitely missing for quite a few years, I’m in a much better place as a result and I have the old fire back burning again!

Individual Coaching Client – Leader in Engineering Sector – UK

Suzanne has a strong ability to identify underlying patterns in thinking and behaviour that can limit effectiveness at senior levels.
She helped me pinpoint specific areas for development and challenged my existing perspectives in a structured, practical way. The sessions were focused, thoughtful, and directly applicable to real-world decision-making and leadership situations.

Individual Coaching Client – CFO Utilities Sector – UAE

“Working with Emica during our GCC market entry gave us greater clarity and confidence at key decision points. Their understanding of growth strategy and regional complexity proved highly valuable. They have provided strong strategic support to our leadership team, and we would highly recommend them to both early-stage and growth-stage companies.”

Chairman

Emica has been instrumental in helping Goodpath understand market entry options to the Middle East. Not only the possible approaches but practically open doors to create traction. The insights gained are invaluable.

Chairman

Emica

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