Emica

Our core Advisory Services

Establish a clear view of where the business is today and what needs to happen next, aligning leadership around direction, priorities and decisions.

Turn strategic intent into market action, supporting entry, expansion and commercial traction in the UAE and KSA.

Create momentum through the right partnerships, with hands-on support to shape propositions, agreements and routes to revenue.

Maintain focus as the business moves, with regular senior input to adapt plans, respond to change, and sustain progress over time.

How we work

01. Enquire

Start with understanding

Our clients’ needs vary. Understanding their context and future requirements enables Emica to develop an engagement model tailored to those needs.

02. Engage

Working side-by-side

We work in close partnership with our clients by aligning resources and capabilities to support our partners’ business goals.

03. Envision

Create clarity

We help advisory clients generate and evaluate strategic options, enabling confident decisions and a clear way forward.

04. Enable

Turn advisory support into action

Going beyond advising, our SMEs work with you to enable strategic and operational delivery.

05. Embed

Enhance capabilities

We transfer knowledge as we work and leverage our strong networks to connect and position our clients for long term success.

06. Evaluate

Assess Impact

We review with our clients the value delivered and lessons learned.

Why leaders choose Emica Advisory

  • An insider view of the market
    Deep, up-to-date understanding of the UAE and KSA healthcare and health-tech markets, shaped by real operating experience.
  • Established regional relationships

    Trusted connections built over more than a decade, helping leaders move faster and with confidence.
  • Flexible, scalable support

    70+ Associate senior operators with real world experience on hand to deliver advice and support when you need it most.
  • More than information

    We provide insight, judgement and practical guidance. Supporting leaders to enter, grow, and scale successfully.
  • A true advisory partner
    We work alongside you through each stage of the journey, adapting support as your needs evolve.

Bill Johnston
Professor Edward Kunongo
Tim Shields
Zubin Pithawala
Ben Furneaux
Paula Covey
Ghulam Teli
Jeremy Henrichs
Charlie Wallace
Hala Bhat
Ola Bakri
Alf Theodorou
Ayub Khan
Dr Gina Parekh
Mahesh Mirchandani
Anil Acharaya
James Rimmer
Ije Jombo-Ofo
Lana Murad
Marijke Richards
Kieren Watts
Simon Jarman
Paul Belliss
Iain Mcmillan
John Kaelin
Tjaart Esterhuyse
Shno Salih
Rabea Nawaz
Brian de Francesca
Richard Adeyemo
Vikas Gupta
Matthias Winker
Fraser Gregory
Andrew Bourke
Elie Tohme
Ghassan Ashkar
Dr Sherif Mahmoud
Dr Peter Mills
Paul Ryder
Amit Agrawal
Robin Lewis
Philippe Arnaud
Muzaffer Nahvi
Iain Mcmillan
Richard Adeyemo
Andrew Bourke
Matthias Winker
Bill Johnston
Ben Furneaux
Lana Murad
Hala Bhat
Dr Gina Parekh
Philippe Arnaud
Paula Covey
Elie Tohme
Ghulam Teli
Paul Ryder
Jeremy Henrichs
Tim Shields
Shno Salih
Robin Lewis
Rabea Nawaz
Ayub Khan
Tjaart Esterhuyse
Ghassan Ashkar
Muzaffer Nahvi
John Kaelin
Alf Theodorou
Simon Jarman
Kieren Watts
Mahesh Mirchandani
Anil Acharaya
Marijke Richards
Ola Bakri
Vikas Gupta
Professor Edward Kunongo
Zubin Pithawala
Dr Sherif Mahmoud
Brian de Francesca
Ije Jombo-Ofo
James Rimmer
Charlie Wallace
Amit Agrawal
Paul Belliss
Dr Peter Mills
Philippe Arnaud
Ola Bakri
Richard Adeyemo
Iain Mcmillan
Tim Shields
Dr Gina Parekh
Simon Jarman
Fraser Gregory
Dr Sherif Mahmoud
Zubin Pithawala
Tjaart Esterhuyse
Amit Agrawal
Lana Murad
Charlie Wallace
Ayub Khan
Ghassan Ashkar
Brian de Francesca
Paul Belliss
Robin Lewis
Jeremy Henrichs
Mahesh Mirchandani
John Kaelin
Paul Ryder
Alf Theodorou
Anil Acharaya
Paula Covey
Vikas Gupta
Muzaffer Nahvi
Matthias Winker
Professor Edward Kunongo
Hala Bhat
Shno Salih
Bill Johnston
Bill Johnston
Jeremy Henrichs
Richard Adeyemo
James Rimmer
Ghassan Ashkar
Philippe Arnaud
Paul Belliss
Kieren Watts
Robin Lewis
Charlie Wallace
Simon Jarman
Hala Bhat
Shno Salih
Ayub Khan
Ghulam Teli
Brian de Francesca
Dr Sherif Mahmoud
Amit Agrawal
John Kaelin
Fraser Gregory
Zubin Pithawala
Muzaffer Nahvi
Dr Peter Mills
Iain Mcmillan
Vikas Gupta
Anil Acharaya
Lana Murad
Rabea Nawaz
Paula Covey
Elie Tohme
Tim Shields

Impact & Insights

Some of our clients

Emica

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