Emica

Our core Advisory Services

Establish a clear view of where the business is today and what needs to happen next, aligning leadership around direction, priorities and decisions.

Turn strategic intent into market action, supporting entry, expansion and commercial traction in the UAE and KSA.

Create momentum through the right partnerships, with hands-on support to shape propositions, agreements and routes to revenue.

Maintain focus as the business moves, with regular senior input to adapt plans, respond to change, and sustain progress over time.

How we work

01. Enquire

Start with understanding

Our clients’ needs vary. Understanding their context and future requirements enables Emica to develop an engagement model tailored to those needs.

02. Engage

Working side-by-side

We work in close partnership with our clients by aligning resources and capabilities to support our partners’ business goals.

03. Envision

Create clarity

We help advisory clients generate and evaluate strategic options, enabling confident decisions and a clear way forward.

04. Enable

Turn advisory support into action

Going beyond advising, our SMEs work with you to enable strategic and operational delivery.

05. Embed

Enhance capabilities

We transfer knowledge as we work and leverage our strong networks to connect and position our clients for long term success.

06. Evaluate

Assess Impact

We review with our clients the value delivered and lessons learned.

Why leaders choose Emica Advisory

  • An insider view of the market
    Deep, up-to-date understanding of the UAE and KSA healthcare and health-tech markets, shaped by real operating experience.
  • Established regional relationships

    Trusted connections built over more than a decade, helping leaders move faster and with confidence.
  • Flexible, scalable support

    70+ Associate senior operators with real world experience on hand to deliver advice and support when you need it most.
  • More than information

    We provide insight, judgement and practical guidance. Supporting leaders to enter, grow, and scale successfully.
  • A true advisory partner
    We work alongside you through each stage of the journey, adapting support as your needs evolve.

Elie Tohme
Kieren Watts
Ghulam Teli
Paula Covey
Muzaffer Nahvi
Dr Peter Mills
James Rimmer
Tim Shields
Marijke Richards
Shno Salih
Fraser Gregory
Dr Sherif Mahmoud
Matthias Winker
Mahesh Mirchandani
Anil Acharaya
Andrew Bourke
Paul Belliss
Vikas Gupta
Ije Jombo-Ofo
Ghassan Ashkar
Amit Agrawal
Iain Mcmillan
Ben Furneaux
Alf Theodorou
Rabea Nawaz
Tjaart Esterhuyse
John Kaelin
Ola Bakri
Ayub Khan
Lana Murad
Richard Adeyemo
Jeremy Henrichs
Charlie Wallace
Paul Ryder
Simon Jarman
Dr Gina Parekh
Ola Bakri
Bill Johnston
Brian de Francesca
Andrew Bourke
Ghulam Teli
Fraser Gregory
Lana Murad
Charlie Wallace
Dr Sherif Mahmoud
Hala Bhat
Rabea Nawaz
Zubin Pithawala
Ghassan Ashkar
Simon Jarman
Mahesh Mirchandani
Dr Peter Mills
Matthias Winker
Tjaart Esterhuyse
Anil Acharaya
Tim Shields
Ayub Khan
Professor Edward Kunongo
Jeremy Henrichs
Alf Theodorou
Richard Adeyemo
Iain Mcmillan
Ije Jombo-Ofo
Muzaffer Nahvi
Paul Ryder
Paul Belliss
John Kaelin
Vikas Gupta
Amit Agrawal
Elie Tohme
Paula Covey
James Rimmer
Marijke Richards
Ije Jombo-Ofo
Anil Acharaya
Richard Adeyemo
Ola Bakri
Muzaffer Nahvi
Marijke Richards
Ben Furneaux
Zubin Pithawala
Hala Bhat
Ayub Khan
Dr Gina Parekh
James Rimmer
Philippe Arnaud
Brian de Francesca
Charlie Wallace
Lana Murad
Matthias Winker
Dr Sherif Mahmoud
Simon Jarman
Paula Covey
Elie Tohme
Iain Mcmillan
Robin Lewis
John Kaelin
Tim Shields
Paul Belliss
Rabea Nawaz
Amit Agrawal
Paul Ryder
Fraser Gregory
Tjaart Esterhuyse
Ghulam Teli
Andrew Bourke
Mahesh Mirchandani
Ghassan Ashkar
Professor Edward Kunongo
Kieren Watts
Dr Peter Mills
Alf Theodorou
Vikas Gupta
Shno Salih
Jeremy Henrichs
Bill Johnston
James Rimmer
Ola Bakri
Mahesh Mirchandani
Matthias Winker
Jeremy Henrichs
Tjaart Esterhuyse
Zubin Pithawala
Simon Jarman
John Kaelin
Philippe Arnaud
Dr Peter Mills
Andrew Bourke
Dr Sherif Mahmoud
Paul Ryder
Charlie Wallace
Alf Theodorou
Fraser Gregory
Kieren Watts
Iain Mcmillan
Brian de Francesca
Ghulam Teli
Shno Salih
Muzaffer Nahvi
Hala Bhat
Paul Belliss
Vikas Gupta
Robin Lewis
Dr Gina Parekh
Ayub Khan
Tim Shields
Elie Tohme
Professor Edward Kunongo

Impact & Insights

Some of our clients

Emica

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