Emica

Our core Advisory Services

Establish a clear view of where the business is today and what needs to happen next, aligning leadership around direction, priorities and decisions.

Turn strategic intent into market action, supporting entry, expansion and commercial traction in the UAE and KSA.

Create momentum through the right partnerships, with hands-on support to shape propositions, agreements and routes to revenue.

Maintain focus as the business moves, with regular senior input to adapt plans, respond to change, and sustain progress over time.

How we work

01. Enquire

Start with understanding

Our clients’ needs vary. Understanding their context and future requirements enables Emica to develop an engagement model tailored to those needs.

02. Engage

Working side-by-side

We work in close partnership with our clients by aligning resources and capabilities to support our partners’ business goals.

03. Envision

Create clarity

We help advisory clients generate and evaluate strategic options, enabling confident decisions and a clear way forward.

04. Enable

Turn advisory support into action

Going beyond advising, our SMEs work with you to enable strategic and operational delivery.

05. Embed

Enhance capabilities

We transfer knowledge as we work and leverage our strong networks to connect and position our clients for long term success.

06. Evaluate

Assess Impact

We review with our clients the value delivered and lessons learned.

Why leaders choose Emica Advisory

  • An insider view of the market
    Deep, up-to-date understanding of the UAE and KSA healthcare and health-tech markets, shaped by real operating experience.
  • Established regional relationships

    Trusted connections built over more than a decade, helping leaders move faster and with confidence.
  • Flexible, scalable support

    70+ Associate senior operators with real world experience on hand to deliver advice and support when you need it most.
  • More than information

    We provide insight, judgement and practical guidance. Supporting leaders to enter, grow, and scale successfully.
  • A true advisory partner
    We work alongside you through each stage of the journey, adapting support as your needs evolve.

Rabea Nawaz
Ghassan Ashkar
Tim Shields
Dr Peter Mills
Vikas Gupta
Richard Adeyemo
Dr Sherif Mahmoud
Marijke Richards
Kieren Watts
Philippe Arnaud
Bill Johnston
Robin Lewis
James Rimmer
Matthias Winker
Paul Belliss
Ghulam Teli
Shno Salih
Jeremy Henrichs
Ola Bakri
Zubin Pithawala
Mahesh Mirchandani
Ayub Khan
Elie Tohme
Anil Acharaya
Iain Mcmillan
John Kaelin
Ben Furneaux
Ije Jombo-Ofo
Brian de Francesca
Hala Bhat
Dr Gina Parekh
Lana Murad
Fraser Gregory
Hala Bhat
Amit Agrawal
Alf Theodorou
Iain Mcmillan
Paul Belliss
Philippe Arnaud
Tim Shields
James Rimmer
Ije Jombo-Ofo
Ayub Khan
Vikas Gupta
Ola Bakri
Ghulam Teli
Ghassan Ashkar
Fraser Gregory
Brian de Francesca
Robin Lewis
Anil Acharaya
Mahesh Mirchandani
Dr Peter Mills
Matthias Winker
Ben Furneaux
Paula Covey
Tjaart Esterhuyse
Zubin Pithawala
Shno Salih
Lana Murad
Elie Tohme
Philippe Arnaud
Dr Sherif Mahmoud
Marijke Richards
Brian de Francesca
Elie Tohme
Dr Peter Mills
Robin Lewis
Tim Shields
Hala Bhat
Jeremy Henrichs
Ola Bakri
Amit Agrawal
Rabea Nawaz
Ghulam Teli
Ghassan Ashkar
Lana Murad
Dr Gina Parekh
Ben Furneaux
Kieren Watts
Iain Mcmillan
Ayub Khan
Tjaart Esterhuyse
Richard Adeyemo
Ije Jombo-Ofo
Mahesh Mirchandani
Professor Edward Kunongo
Anil Acharaya
Paula Covey
James Rimmer
Paul Ryder
Vikas Gupta
Fraser Gregory
Shno Salih
Matthias Winker
John Kaelin
Paul Belliss
Zubin Pithawala
Charlie Wallace
Paula Covey
Dr Peter Mills
Ben Furneaux
Philippe Arnaud
James Rimmer
Fraser Gregory
Charlie Wallace
Vikas Gupta
Matthias Winker
Lana Murad
Zubin Pithawala
Dr Gina Parekh
Iain Mcmillan
Ghassan Ashkar
Ola Bakri
Paul Ryder
Mahesh Mirchandani
Bill Johnston
Dr Sherif Mahmoud
Robin Lewis
Alf Theodorou
Rabea Nawaz
Ghulam Teli
Shno Salih
Marijke Richards
Kieren Watts
Ayub Khan
Richard Adeyemo
Amit Agrawal
Elie Tohme
John Kaelin
Ije Jombo-Ofo
Paul Belliss

Impact & Insights

Some of our clients

Emica

Main navigation