Emica

Our core Advisory Services

Establish a clear view of where the business is today and what needs to happen next, aligning leadership around direction, priorities and decisions.

Turn strategic intent into market action, supporting entry, expansion and commercial traction in the UAE and KSA.

Create momentum through the right partnerships, with hands-on support to shape propositions, agreements and routes to revenue.

Maintain focus as the business moves, with regular senior input to adapt plans, respond to change, and sustain progress over time.

How we work

01. Enquire

Start with understanding

Our clients’ needs vary. Understanding their context and future requirements enables Emica to develop an engagement model tailored to those needs.

02. Engage

Working side-by-side

We work in close partnership with our clients by aligning resources and capabilities to support our partners’ business goals.

03. Envision

Create clarity

We help advisory clients generate and evaluate strategic options, enabling confident decisions and a clear way forward.

04. Enable

Turn advisory support into action

Going beyond advising, our SMEs work with you to enable strategic and operational delivery.

05. Embed

Enhance capabilities

We transfer knowledge as we work and leverage our strong networks to connect and position our clients for long term success.

06. Evaluate

Assess Impact

We review with our clients the value delivered and lessons learned.

Why leaders choose Emica Advisory

  • An insider view of the market
    Deep, up-to-date understanding of the UAE and KSA healthcare and health-tech markets, shaped by real operating experience.
  • Established regional relationships

    Trusted connections built over more than a decade, helping leaders move faster and with confidence.
  • Flexible, scalable support

    70+ Associate senior operators with real world experience on hand to deliver advice and support when you need it most.
  • More than information

    We provide insight, judgement and practical guidance. Supporting leaders to enter, grow, and scale successfully.
  • A true advisory partner
    We work alongside you through each stage of the journey, adapting support as your needs evolve.

Brian de Francesca
Dr Gina Parekh
Marijke Richards
Dr Peter Mills
James Rimmer
Iain Mcmillan
Philippe Arnaud
Hala Bhat
John Kaelin
Tim Shields
Ola Bakri
Robin Lewis
Elie Tohme
Ayub Khan
Rabea Nawaz
Lana Murad
Charlie Wallace
Ghulam Teli
Amit Agrawal
Bill Johnston
Ije Jombo-Ofo
Professor Edward Kunongo
Tjaart Esterhuyse
Vikas Gupta
Paula Covey
Alf Theodorou
Anil Acharaya
Matthias Winker
Shno Salih
Dr Sherif Mahmoud
Mahesh Mirchandani
Paul Belliss
Dr Sherif Mahmoud
Philippe Arnaud
Fraser Gregory
Amit Agrawal
Anil Acharaya
Richard Adeyemo
Dr Peter Mills
Shno Salih
James Rimmer
Alf Theodorou
Ghulam Teli
Professor Edward Kunongo
Paul Ryder
Brian de Francesca
Charlie Wallace
Paula Covey
Iain Mcmillan
Dr Gina Parekh
John Kaelin
Ayub Khan
Vikas Gupta
Paul Belliss
Bill Johnston
Ije Jombo-Ofo
Mahesh Mirchandani
Hala Bhat
Marijke Richards
Lana Murad
Tim Shields
Elie Tohme
Tjaart Esterhuyse
Kieren Watts
Robin Lewis
Zubin Pithawala
Matthias Winker
Marijke Richards
Mahesh Mirchandani
Robin Lewis
Alf Theodorou
Philippe Arnaud
Dr Gina Parekh
Tjaart Esterhuyse
Paul Ryder
Tim Shields
Paula Covey
Iain Mcmillan
Matthias Winker
Fraser Gregory
Professor Edward Kunongo
Ola Bakri
Paul Belliss
Vikas Gupta
Bill Johnston
Lana Murad
Richard Adeyemo
Rabea Nawaz
Dr Sherif Mahmoud
James Rimmer
Hala Bhat
Dr Peter Mills
Shno Salih
John Kaelin
Anil Acharaya
Zubin Pithawala
Ayub Khan
Ghulam Teli
Amit Agrawal
Ije Jombo-Ofo
Elie Tohme
Brian de Francesca
Kieren Watts
Ghulam Teli
Brian de Francesca
Iain Mcmillan
Mahesh Mirchandani
Richard Adeyemo
John Kaelin
Vikas Gupta
Amit Agrawal
Elie Tohme
Paula Covey
Shno Salih
Fraser Gregory
Robin Lewis
Dr Sherif Mahmoud
Lana Murad
Dr Gina Parekh
Ola Bakri
Alf Theodorou
Matthias Winker
Tim Shields
Marijke Richards
Professor Edward Kunongo
Dr Peter Mills
Paul Ryder
Paul Belliss
Ije Jombo-Ofo

Impact & Insights

Some of our clients

Emica

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