Emica

Our core Advisory Services

Establish a clear view of where the business is today and what needs to happen next, aligning leadership around direction, priorities and decisions.

Turn strategic intent into market action, supporting entry, expansion and commercial traction in the UAE and KSA.

Create momentum through the right partnerships, with hands-on support to shape propositions, agreements and routes to revenue.

Maintain focus as the business moves, with regular senior input to adapt plans, respond to change, and sustain progress over time.

How we work

01. Enquire

Start with understanding

Our clients’ needs vary. Understanding their context and future requirements enables Emica to develop an engagement model tailored to those needs.

02. Engage

Working side-by-side

We work in close partnership with our clients by aligning resources and capabilities to support our partners’ business goals.

03. Envision

Create clarity

We help advisory clients generate and evaluate strategic options, enabling confident decisions and a clear way forward.

04. Enable

Turn advisory support into action

Going beyond advising, our SMEs work with you to enable strategic and operational delivery.

05. Embed

Enhance capabilities

We transfer knowledge as we work and leverage our strong networks to connect and position our clients for long term success.

06. Evaluate

Assess Impact

We review with our clients the value delivered and lessons learned.

Why leaders choose Emica Advisory

  • An insider view of the market
    Deep, up-to-date understanding of the UAE and KSA healthcare and health-tech markets, shaped by real operating experience.
  • Established regional relationships

    Trusted connections built over more than a decade, helping leaders move faster and with confidence.
  • Flexible, scalable support

    70+ Associate senior operators with real world experience on hand to deliver advice and support when you need it most.
  • More than information

    We provide insight, judgement and practical guidance. Supporting leaders to enter, grow, and scale successfully.
  • A true advisory partner
    We work alongside you through each stage of the journey, adapting support as your needs evolve.

Jeremy Henrichs
Andrew Bourke
Robin Lewis
Charlie Wallace
Rabea Nawaz
Richard Adeyemo
Dr Peter Mills
Dr Gina Parekh
Lana Murad
Paul Belliss
Kieren Watts
Alf Theodorou
Mahesh Mirchandani
James Rimmer
Bill Johnson
Ayub Khan
Shno Salih
Paul Ryder
Iain Mcmillan
Matthias Winker
Ghulam Teli
Zubin Pithawala
Philippe Arnaud
Brian de Francesca
Professor Edward Kunongo
Ben Furneaux
Marijke Richards
Vikas Gupta
Muzaffer Nahvi
Paula Covey
Dr Sherif Mahmoud
Ola Bakri
Amit Agrawal
Fraser Gregory
Tjaart Esterhuyse
Ghassan Ashkar
Hala Bhat
Simon Jarman
Elie Tohme
Ije Jombo-Ofo
Ghassan Ashkar
Matthias Winker
Lana Murad
Professor Edward Kunongo
Robin Lewis
Ola Bakri
Bill Johnson
Elie Tohme
Philippe Arnaud
Ghulam Teli
Ben Furneaux
Jeremy Henrichs
Tim Shields
Anil Acharaya
Ije Jombo-Ofo
Dr Sherif Mahmoud
Amit Agrawal
Rabea Nawaz
Vikas Gupta
Shno Salih
Richard Adeyemo
Kieren Watts
Mahesh Mirchandani
Ayub Khan
Hala Bhat
Fraser Gregory
Tjaart Esterhuyse
Iain Mcmillan
Dr Peter Mills
Paul Belliss
Andrew Bourke
Dr Gina Parekh
Simon Jarman
John Kaelin
James Rimmer
Zubin Pithawala
Muzaffer Nahvi
Charlie Wallace
Paul Ryder
Alf Theodorou
Brian de Francesca
Paula Covey
Marijke Richards
Mahesh Mirchandani
Matthias Winker
Shno Salih
Vikas Gupta
Charlie Wallace
Dr Sherif Mahmoud
Hala Bhat
Professor Edward Kunongo
Ghassan Ashkar
Ayub Khan
Dr Peter Mills
Iain Mcmillan
Amit Agrawal
Fraser Gregory
Dr Gina Parekh
John Kaelin
Ben Furneaux
Ije Jombo-Ofo
Tim Shields
Bill Johnson
Andrew Bourke
Rabea Nawaz
James Rimmer
Ghulam Teli
Paul Belliss
Elie Tohme
Jeremy Henrichs
Alf Theodorou
Richard Adeyemo
Ola Bakri
Brian de Francesca
Philippe Arnaud
Robin Lewis
Paula Covey
Tjaart Esterhuyse
Marijke Richards
Ben Furneaux
Tim Shields
Robin Lewis
Ola Bakri
Lana Murad
Elie Tohme
Dr Gina Parekh
Mahesh Mirchandani
Ghulam Teli
Andrew Bourke
Anil Acharaya
Marijke Richards
Alf Theodorou
Dr Sherif Mahmoud
Ayub Khan
Richard Adeyemo
Bill Johnson
Muzaffer Nahvi
Matthias Winker
Ije Jombo-Ofo
Iain Mcmillan
James Rimmer
Professor Edward Kunongo
Paula Covey
Kieren Watts
Jeremy Henrichs
Paul Belliss
Dr Peter Mills
Fraser Gregory
Zubin Pithawala
Ghassan Ashkar
John Kaelin
Simon Jarman
Brian de Francesca
Hala Bhat
Paul Ryder
Shno Salih

Impact & Insights

Some of our clients

Emica

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