Unlocking potential together.
Partnering, co-creating & enabling.
Our Story
Emica was created to support senior global leaders navigating change while leading complex, multicultural teams.
Founded in 2016 by Suzanne Gough, an executive coach and organisational psychologist, Emica was created to support senior leaders navigating change in complex, multicultural environments. In 2020, Suzanne was joined by Howard Gough, former CEO of Cigna Health Insurance MEA, adding deep senior executive and healthcare leadership expertise.
With established offices in Dubai and Saudi Arabia (KSA), Emica combines global experience with deep, lived understanding of the UAE and Saudi markets, enabling leaders to act with confidence in highly complex contexts.
Emica works across Consulting, Advisory, and Coaching, united by the Emica approach — a partnership-led way of working built on human connection, co-creation, and leaving clients more capable.
This is supported by a network of 70+ senior operators across 17 countries, bringing global experience to upskilling, knowledge transfer, and sustainable change.
Our values
Our values are the behaviors we show every day and the principles we actively choose to work by.
We are here to partner with you in achieving the potential of your individuals, team and business. We work side by side with our clients, bringing our expertise and open minds to create solutions together with you and your team.
We respect each other’s insights, ideas, experience, different cultural perspectives and individual potential. We seek to understand before bringing our views. We challenge with kindness where appropriate and uphold our client’s values as well as our own.
Regardless of the wealth of our collective knowledge and experience, we do not assume that we have all the answers. We remain open to new possibilities in service of better solutions for our clients.
Our mission is to add value and contribute to the important goals of our clients. We take pride in making a difference and bringing our best.
Our goal is to leave our clients better equipped to find their own solutions in the future. We transfer knowledge and help build competence as we work together in partnership.
Our leadership team
Suzanne Gough
Founder, Executive and Team Coach, Organizational Psychologist
Howard Gough
Principal and Consulting Practice Lead
Philip Austin
Global Commercial and Advisory Practice Lead
Our core team
Abdullah Alabdulwahab
Senior Business Analyst
Mohammed Al-Hussaini
Business Analyst
Renee Orleans
Associate Manager
Joji Almeda
Executive Assistant
Our global expertise
70+ Associate senior operators with real world experience.
LEAD Associates
Charlie Wallace
Lead Associate – Clinical Costing
Dr Peter Mills
Lead Associate – Clinical
Amit Agrawal
Lead Associate – Revenue Cycle Management & Strategy
Ben Furneaux
Lead Associate – Strategy & Market Entry
Mahesh Mirchandani
Lead Associate – Technology & Digital Transformation
Philippe Arnaud
Lead Associate – Strategy & M&A
Tim Shields
Lead Associate – Life
Zubin Pithawala
Lead Associate – Program & Project Management
Elie Tohme
Lead Associate – Health Funding & Value Based Healthcare
Fraser Gregory
Lead Associate – Finance And Commercial
Senior Associates
Ayub Khan
Senior Associate – Payor Contracting & Operations
Professor Edward Kunongo
Senior Associate – Public & Population Health
Ghassan Ashkar
Senior Associate – Finance & M&A
Paula Covey
Senior Associate – Health Insurance
Alf Theodorou
Senior Associate – Clinical Quality/ Benchmarking & Data
Anil Acharaya
Senior Associate – RCM & Payor/ TPA Contracting
Brian de Francesca
Senior Associate – Healthcare Operations
Hala Bhat
Senior Associate – Healthcare Operations
Ije Jombo-Ofo
Senior Associate – Programme Delivery/ Scrum Master
John Kaelin
Senior Associate – US Healthcare
Kieren Watts
Senior Associate – Payor/ TPA
Marijke Richards
Senior Associate – Communications
Matthias Winker
Senior Associate – Health System Management
Muzaffer Nahvi
Senior Associate – HR
Ola Bakri
Senior Associate – Finance & Financial Modelling
Paul Belliss
Senior Associate – Operations
Paul Ryder
Executive Coach Associate – HR Expert and Business Psychologist
Rabea Nawaz
Senior Associate – Strategy Execution
Richard Adeyemo
Senior Associate – Programme Delivery
Robin Lewis
Executive Coach Associate & HR Consultant
Shno Salih
Senior Associate – Project Management
Simon Jarman
Senior Associate – Clinical Costing
Tjaart Esterhuyse
Senior Associate – Reinsurance
Vikas Gupta
Senior Associate – Payor Operations
Bill Johnson
Senior Associate – Life Distribution Excellence
Lana Murad
Executive Coaching Associate & Trainer
Andrew Bourke
Senior Associate – Innovation
Dr Gina Parekh
Senior Associate – Population Health & Asia Healthcare
Dr Sherif Mahmoud
Senior Associate – Clinical Excellence & Pharma Engagement
Ghulam Teli
Senior Associate – Provider Contracting & TPA
Iain Mcmillan
Senior Associate – Health Insurance
James Rimmer
Senior Associate – Health System Finance & Cost Efficiency
Jeremy Henrichs
Senior Associate – Healthtech, Venture Building & Innovation
