The Challenge

The Client, a Dutch–Kenyan digital health claims platform operating as both a technology provider and outsourced TPA in select markets, sought to expand beyond its African base into priority global regions.

With strong technical capabilities but limited access to insurers and ecosystem partners in new markets, the company required strategic support to evaluate expansion opportunities, refine its value proposition, and strengthen its commercial readiness.

At the same time, the Client needed guidance on partnerships – particularly with a regional reinsurer – and support in talent selection to build a strong commercial leadership team. The Client asked Emica to provide ongoing strategic advisory support through a Growth Advisory Board to guide global expansion, market access, and leadership development.

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Our Approach

• Delivered strategic market assessments across Asia, the Middle East, and Latin America to support prioritisation of global expansion opportunities.
• Refined the Client’s value proposition and provided feedback to sharpen messaging for insurers, reinsurers, and ecosystem partners.
• Facilitated market access by introducing the Client to leading insurers and digital health stakeholders across multiple regions.
• Supported talent decisions, including active involvement in final selection of the Chief Commercial Officer.
• Participated in the Client’s Growth Advisory Board, providing quarterly guidance, pitch reviews, and strategic input from multiple Emica associates.

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Outcomes

• Enabled the Client to prioritise and sequence global market expansion plans, aligned with partner requirements and commercial potential.
• Strengthened value proposition clarity and enhanced pitch readiness for insurer and reinsurer engagement.
• Established a long-term partnership model with Emica through a sweat-equity structure aligned to future enterprise value creation.