The Challenge

The Client, a GCC-based healthcare insurance brokerage, operates across the UAE and Kenya, specializing in SME and Individual Health Plans for expats and high net-worth locals.

Facing an evolving market landscape, characterized by tighter regulatory oversight, increased competition, and shifting client expectations, the company sought to reposition itself for sustainable growth. It needed to refine its business model, strengthen leadership focus, and improve operational and financial planning.

The Client asked Emica to help understand how to refine its business model with ongoing strategic and financial advisory support, helping to align business priorities and drive continuous performance improvement.

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Our Approach

• Deployed a flexible, advisory-led model offering fractional support across finance, business development, and operations.
• Provided advice on M&A opportunities, both inbound and outbound leading to evaluation of a potential partial acquisition of a Pan African broker
• Conducted strategic assessments to realign business objectives and enhance long-term planning and sustainability.
• Supported leadership in refining the company’s value proposition and market positioning to maintain competitive advantage.
• Introduced structured governance and performance tracking mechanisms to strengthen financial management.
• Built a long-term, trust-based partnership enabling agile, tailored responses to evolving business needs.ociates.

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Outcomes

• Strengthened strategic clarity and operational focus, positioning the company for sustainable expansion across the GCC and Africa.
• Developed and supported go to market and sales strategy
• Assessed sale steam and supported recruitment of senior sales positions
• Reinforced client relationships and brand positioning as a trusted, high-quality brokerage.