The Challenge

The Client, a newly formed joint venture between a major UAE healthcare group and an international vertically integrated health system, sought to introduce differentiated population health management solutions to the GCC market with a growing focus on mental health.

As the venture prepared for launch, the leadership required clarity on market entry pathways, strategic positioning, and how to leverage combined capabilities to drive growth. They also needed support managing joint-venture dynamics, talent transitions, and early-stage operational planning.

The Client asked Emica to provide strategic advisory support to refine their value proposition, shape their strategy, and guide their market access and growth trajectory.

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Our Approach

• Refined the value proposition, narrowing from broad population health management to high-opportunity mental health solutions.
• Developed market access pathways and created introductions to insurers and ecosystem leaders across the GCC, with emphasis on Saudi Arabia.
• Supported both organic and inorganic growth strategies, including assessment and integration planning for potential acquisitions.
• Reviewed financial plans and aligned business strategy, creating quarterly activation priorities for build, acquisition, and expansion.
• Provided leadership coaching to the President, CEO, and senior team on managing joint-venture relationships and regional transition challenges.

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Outcomes

• Enabled successful acquisition and integration of four clinics across the GCC, supporting turnaround from loss-making to break-even performance.
• Strengthened long-term joint-venture alignment, including support to renegotiate strategic agreements within the first year.
• Positioned the Client with a differentiated, market-ready mental health proposition tailored to regional needs.
• Improved leadership effectiveness and cohesion through targeted coaching during the venture’s establishment phase.