Emica

Our core Advisory Services

Establish a clear view of where the business is today and what needs to happen next, aligning leadership around direction, priorities and decisions.

Turn strategic intent into market action, supporting entry, expansion and commercial traction in the UAE and KSA.

Create momentum through the right partnerships, with hands-on support to shape propositions, agreements and routes to revenue.

Maintain focus as the business moves, with regular senior input to adapt plans, respond to change, and sustain progress over time.

How we work

01. Enquire

Start with understanding

Our clients’ needs vary. Understanding their context and future requirements enables Emica to develop an engagement model tailored to those needs.

02. Engage

Working side-by-side

We work in close partnership with our clients by aligning resources and capabilities to support our partners’ business goals.

03. Envision

Create clarity

We help advisory clients generate and evaluate strategic options, enabling confident decisions and a clear way forward.

04. Enable

Turn advisory support into action

Going beyond advising, our SMEs work with you to enable strategic and operational delivery.

05. Embed

Enhance capabilities

We transfer knowledge as we work and leverage our strong networks to connect and position our clients for long term success.

06. Evaluate

Assess Impact

We review with our clients the value delivered and lessons learned.

Why leaders choose Emica Advisory

  • An insider view of the market
    Deep, up-to-date understanding of the UAE and KSA healthcare and health-tech markets, shaped by real operating experience.
  • Established regional relationships

    Trusted connections built over more than a decade, helping leaders move faster and with confidence.
  • Flexible, scalable support

    70+ Associate senior operators with real world experience on hand to deliver advice and support when you need it most.
  • More than information

    We provide insight, judgement and practical guidance. Supporting leaders to enter, grow, and scale successfully.
  • A true advisory partner
    We work alongside you through each stage of the journey, adapting support as your needs evolve.

Zubin Pithawala
Matthias Winker
Dr Sherif Mahmoud
Tjaart Esterhuyse
Robin Lewis
Paula Covey
Anil Acharaya
Ghassan Ashkar
Charlie Wallace
Dr Peter Mills
Shno Salih
John Kaelin
Iain Mcmillan
Professor Edward Kunongo
Ola Bakri
Lana Murad
Bill Johnston
Dr Gina Parekh
Tim Shields
Rabea Nawaz
Mahesh Mirchandani
Paul Ryder
Fraser Gregory
Richard Adeyemo
Ije Jombo-Ofo
Jeremy Henrichs
Paul Belliss
Ghulam Teli
Marijke Richards
Brian de Francesca
Philippe Arnaud
Amit Agrawal
Hala Bhat
James Rimmer
Kieren Watts
Ben Furneaux
Ayub Khan
Vikas Gupta
Elie Tohme
Alf Theodorou
Professor Edward Kunongo
James Rimmer
Hala Bhat
Matthias Winker
Jeremy Henrichs
Ben Furneaux
Paul Ryder
Fraser Gregory
Paul Belliss
Amit Agrawal
Brian de Francesca
Dr Peter Mills
Ghulam Teli
Zubin Pithawala
Ghassan Ashkar
Dr Gina Parekh
Marijke Richards
Ije Jombo-Ofo
Paula Covey
Dr Sherif Mahmoud
Mahesh Mirchandani
Ayub Khan
Robin Lewis
Alf Theodorou
Iain Mcmillan
Philippe Arnaud
John Kaelin
Anil Acharaya
Tjaart Esterhuyse
Richard Adeyemo
Shno Salih
Tim Shields
Lana Murad
Elie Tohme
Vikas Gupta
Bill Johnston
Rabea Nawaz
Charlie Wallace
Bill Johnston
Fraser Gregory
Mahesh Mirchandani
Hala Bhat
Kieren Watts
Shno Salih
Brian de Francesca
Zubin Pithawala
James Rimmer
Dr Sherif Mahmoud
Tjaart Esterhuyse
Matthias Winker
John Kaelin
Lana Murad
Philippe Arnaud
Ghulam Teli
Anil Acharaya
Ayub Khan
Paula Covey
Richard Adeyemo
Robin Lewis
Professor Edward Kunongo
Marijke Richards
Ola Bakri
Amit Agrawal
Iain Mcmillan
Paul Ryder
Alf Theodorou
Ben Furneaux
Vikas Gupta
Ghassan Ashkar
Dr Gina Parekh
Ije Jombo-Ofo
Jeremy Henrichs
Elie Tohme
Rabea Nawaz
Tim Shields
Dr Peter Mills
Ghassan Ashkar
Robin Lewis
Dr Sherif Mahmoud
Lana Murad
Marijke Richards
Dr Gina Parekh
Richard Adeyemo
Iain Mcmillan
Charlie Wallace
Dr Peter Mills
Elie Tohme
Zubin Pithawala
Amit Agrawal
John Kaelin
Paula Covey
Brian de Francesca
Fraser Gregory
Bill Johnston
Tjaart Esterhuyse
Paul Ryder
Kieren Watts
Anil Acharaya
Ben Furneaux
Mahesh Mirchandani
Philippe Arnaud
Shno Salih
Alf Theodorou
Jeremy Henrichs
Tim Shields
Ayub Khan
Paul Belliss

Impact & Insights

Some of our clients

Emica

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