Emica

Our core Advisory Services

Establish a clear view of where the business is today and what needs to happen next, aligning leadership around direction, priorities and decisions.

Turn strategic intent into market action, supporting entry, expansion and commercial traction in the UAE and KSA.

Create momentum through the right partnerships, with hands-on support to shape propositions, agreements and routes to revenue.

Maintain focus as the business moves, with regular senior input to adapt plans, respond to change, and sustain progress over time.

How we work

01. Enquire

Start with understanding

Our clients’ needs vary. Understanding their context and future requirements enables Emica to develop an engagement model tailored to those needs.

02. Engage

Working side-by-side

We work in close partnership with our clients by aligning resources and capabilities to support our partners’ business goals.

03. Envision

Create clarity

We help advisory clients generate and evaluate strategic options, enabling confident decisions and a clear way forward.

04. Enable

Turn advisory support into action

Going beyond advising, our SMEs work with you to enable strategic and operational delivery.

05. Embed

Enhance capabilities

We transfer knowledge as we work and leverage our strong networks to connect and position our clients for long term success.

06. Evaluate

Assess Impact

We review with our clients the value delivered and lessons learned.

Why leaders choose Emica Advisory

  • An insider view of the market
    Deep, up-to-date understanding of the UAE and KSA healthcare and health-tech markets, shaped by real operating experience.
  • Established regional relationships

    Trusted connections built over more than a decade, helping leaders move faster and with confidence.
  • Flexible, scalable support

    70+ Associate senior operators with real world experience on hand to deliver advice and support when you need it most.
  • More than information

    We provide insight, judgement and practical guidance. Supporting leaders to enter, grow, and scale successfully.
  • A true advisory partner
    We work alongside you through each stage of the journey, adapting support as your needs evolve.

James Rimmer
Matthias Winker
Amit Agrawal
Ghulam Teli
Kieren Watts
Ben Furneaux
Tjaart Esterhuyse
Rabea Nawaz
Fraser Gregory
Andrew Bourke
Charlie Wallace
Anil Acharaya
Jeremy Henrichs
Brian de Francesca
Ghassan Ashkar
Muzaffer Nahvi
Professor Edward Kunongo
Lana Murad
Richard Adeyemo
Hala Bhat
Philippe Arnaud
Paula Covey
Tim Shields
Mahesh Mirchandani
Robin Lewis
Paul Ryder
Paul Belliss
John Kaelin
Ola Bakri
Ije Jombo-Ofo
Ayub Khan
Bill Johnson
Simon Jarman
Dr Peter Mills
Zubin Pithawala
Alf Theodorou
Elie Tohme
Iain Mcmillan
Dr Gina Parekh
Marijke Richards
Dr Sherif Mahmoud
Shno Salih
Amit Agrawal
Zubin Pithawala
Richard Adeyemo
Simon Jarman
Dr Peter Mills
Ben Furneaux
Ola Bakri
Jeremy Henrichs
Alf Theodorou
Muzaffer Nahvi
Ije Jombo-Ofo
Elie Tohme
Professor Edward Kunongo
Kieren Watts
Philippe Arnaud
Fraser Gregory
Andrew Bourke
Tim Shields
James Rimmer
Anil Acharaya
Lana Murad
Mahesh Mirchandani
Paul Ryder
Dr Gina Parekh
Charlie Wallace
Bill Johnson
Paula Covey
Paul Belliss
Robin Lewis
John Kaelin
Matthias Winker
Dr Sherif Mahmoud
Rabea Nawaz
Brian de Francesca
Ghassan Ashkar
Ayub Khan
Matthias Winker
Iain Mcmillan
Jeremy Henrichs
Dr Peter Mills
Muzaffer Nahvi
Rabea Nawaz
Alf Theodorou
Philippe Arnaud
Charlie Wallace
Robin Lewis
James Rimmer
Dr Sherif Mahmoud
Dr Gina Parekh
Elie Tohme
Brian de Francesca
Amit Agrawal
Ben Furneaux
Shno Salih
Ghulam Teli
Vikas Gupta
Marijke Richards
Paul Belliss
Ije Jombo-Ofo
Professor Edward Kunongo
Simon Jarman
Ayub Khan
Bill Johnson
Tim Shields
John Kaelin
Richard Adeyemo
Ola Bakri
Ghassan Ashkar
Tim Shields
Simon Jarman
Anil Acharaya
Charlie Wallace
Robin Lewis
Alf Theodorou
Tjaart Esterhuyse
Dr Gina Parekh
Ben Furneaux
Iain Mcmillan
Jeremy Henrichs
Fraser Gregory
Hala Bhat
Mahesh Mirchandani
Matthias Winker
Richard Adeyemo
Kieren Watts
Philippe Arnaud
Ayub Khan
Shno Salih
Amit Agrawal
Dr Sherif Mahmoud
Zubin Pithawala
Andrew Bourke
Elie Tohme
Ije Jombo-Ofo
Professor Edward Kunongo
Paula Covey
Paul Belliss
James Rimmer
Rabea Nawaz
Ola Bakri
Brian de Francesca
Muzaffer Nahvi
Bill Johnson
Paul Ryder
John Kaelin
Lana Murad
Dr Peter Mills
Marijke Richards

Impact & Insights

Some of our clients

Emica

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