Emica

Our core Advisory Services

Establish a clear view of where the business is today and what needs to happen next, aligning leadership around direction, priorities and decisions.

Turn strategic intent into market action, supporting entry, expansion and commercial traction in the UAE and KSA.

Create momentum through the right partnerships, with hands-on support to shape propositions, agreements and routes to revenue.

Maintain focus as the business moves, with regular senior input to adapt plans, respond to change, and sustain progress over time.

How we work

01. Enquire

Start with understanding

Our clients’ needs vary. Understanding their context and future requirements enables Emica to develop an engagement model tailored to those needs.

02. Engage

Working side-by-side

We work in close partnership with our clients by aligning resources and capabilities to support our partners’ business goals.

03. Envision

Create clarity

We help advisory clients generate and evaluate strategic options, enabling confident decisions and a clear way forward.

04. Enable

Turn advisory support into action

Going beyond advising, our SMEs work with you to enable strategic and operational delivery.

05. Embed

Enhance capabilities

We transfer knowledge as we work and leverage our strong networks to connect and position our clients for long term success.

06. Evaluate

Assess Impact

We review with our clients the value delivered and lessons learned.

Why leaders choose Emica Advisory

  • An insider view of the market
    Deep, up-to-date understanding of the UAE and KSA healthcare and health-tech markets, shaped by real operating experience.
  • Established regional relationships

    Trusted connections built over more than a decade, helping leaders move faster and with confidence.
  • Flexible, scalable support

    70+ Associate senior operators with real world experience on hand to deliver advice and support when you need it most.
  • More than information

    We provide insight, judgement and practical guidance. Supporting leaders to enter, grow, and scale successfully.
  • A true advisory partner
    We work alongside you through each stage of the journey, adapting support as your needs evolve.

Fraser Gregory
James Rimmer
Paula Covey
Richard Adeyemo
Philippe Arnaud
Tim Shields
Rabea Nawaz
Ayub Khan
Brian de Francesca
John Kaelin
Zubin Pithawala
Tjaart Esterhuyse
Mahesh Mirchandani
Bill Johnston
Dr Sherif Mahmoud
Shno Salih
Professor Edward Kunongo
Dr Peter Mills
Vikas Gupta
Kieren Watts
Lana Murad
Dr Gina Parekh
Alf Theodorou
Charlie Wallace
Amit Agrawal
Elie Tohme
Ola Bakri
Kieren Watts
James Rimmer
Tjaart Esterhuyse
Amit Agrawal
Charlie Wallace
Dr Gina Parekh
Elie Tohme
Mahesh Mirchandani
Ola Bakri
Zubin Pithawala
Anil Acharaya
Rabea Nawaz
Hala Bhat
Ije Jombo-Ofo
Ghulam Teli
Brian de Francesca
Ayub Khan
Dr Sherif Mahmoud
Paul Belliss
Shno Salih
Richard Adeyemo
Paul Ryder
Professor Edward Kunongo
Marijke Richards
Matthias Winker
Tim Shields
Alf Theodorou
Robin Lewis
Tim Shields
Dr Peter Mills
Matthias Winker
James Rimmer
Mahesh Mirchandani
Bill Johnston
Ije Jombo-Ofo
Zubin Pithawala
Alf Theodorou
Marijke Richards
Charlie Wallace
Fraser Gregory
Brian de Francesca
Dr Sherif Mahmoud
Paul Ryder
Dr Gina Parekh
Robin Lewis
Iain Mcmillan
Lana Murad
Amit Agrawal
Vikas Gupta
Ghulam Teli
Philippe Arnaud
Richard Adeyemo
Rabea Nawaz
Professor Edward Kunongo
John Kaelin
Kieren Watts
Paula Covey
Rabea Nawaz
Brian de Francesca
Ola Bakri
Charlie Wallace
Shno Salih
Amit Agrawal
Paul Belliss
Iain Mcmillan
Tim Shields
Mahesh Mirchandani
Hala Bhat
Kieren Watts
Fraser Gregory
Paula Covey
Tjaart Esterhuyse
Ghulam Teli
Dr Gina Parekh
Anil Acharaya
Robin Lewis
Vikas Gupta
Marijke Richards
Dr Peter Mills
Paul Ryder
Professor Edward Kunongo
Ije Jombo-Ofo
Alf Theodorou
Zubin Pithawala
John Kaelin
Philippe Arnaud
Ayub Khan
Elie Tohme

Impact & Insights

Some of our clients

Emica

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