Emica

Our core Advisory Services

Establish a clear view of where the business is today and what needs to happen next, aligning leadership around direction, priorities and decisions.

Turn strategic intent into market action, supporting entry, expansion and commercial traction in the UAE and KSA.

Create momentum through the right partnerships, with hands-on support to shape propositions, agreements and routes to revenue.

Maintain focus as the business moves, with regular senior input to adapt plans, respond to change, and sustain progress over time.

How we work

01. Enquire

Start with understanding

Our clients’ needs vary. Understanding their context and future requirements enables Emica to develop an engagement model tailored to those needs.

02. Engage

Working side-by-side

We work in close partnership with our clients by aligning resources and capabilities to support our partners’ business goals.

03. Envision

Create clarity

We help advisory clients generate and evaluate strategic options, enabling confident decisions and a clear way forward.

04. Enable

Turn advisory support into action

Going beyond advising, our SMEs work with you to enable strategic and operational delivery.

05. Embed

Enhance capabilities

We transfer knowledge as we work and leverage our strong networks to connect and position our clients for long term success.

06. Evaluate

Assess Impact

We review with our clients the value delivered and lessons learned.

Why leaders choose Emica Advisory

  • An insider view of the market
    Deep, up-to-date understanding of the UAE and KSA healthcare and health-tech markets, shaped by real operating experience.
  • Established regional relationships

    Trusted connections built over more than a decade, helping leaders move faster and with confidence.
  • Flexible, scalable support

    70+ Associate senior operators with real world experience on hand to deliver advice and support when you need it most.
  • More than information

    We provide insight, judgement and practical guidance. Supporting leaders to enter, grow, and scale successfully.
  • A true advisory partner
    We work alongside you through each stage of the journey, adapting support as your needs evolve.

Philippe Arnaud
Lana Murad
Paul Belliss
Richard Adeyemo
Bill Johnston
Elie Tohme
Ben Furneaux
Ayub Khan
Kieren Watts
Dr Peter Mills
Charlie Wallace
Mahesh Mirchandani
Dr Sherif Mahmoud
Andrew Bourke
Ghassan Ashkar
Ije Jombo-Ofo
Ghulam Teli
Fraser Gregory
Shno Salih
Vikas Gupta
Jeremy Henrichs
Dr Gina Parekh
Zubin Pithawala
James Rimmer
Amit Agrawal
John Kaelin
Muzaffer Nahvi
Marijke Richards
Professor Edward Kunongo
Matthias Winker
Tjaart Esterhuyse
Iain Mcmillan
Simon Jarman
Paula Covey
Dr Gina Parekh
Ghulam Teli
Ben Furneaux
Elie Tohme
Vikas Gupta
Ije Jombo-Ofo
Andrew Bourke
Marijke Richards
Iain Mcmillan
Dr Sherif Mahmoud
Simon Jarman
Zubin Pithawala
Fraser Gregory
Jeremy Henrichs
Ghassan Ashkar
Lana Murad
Tjaart Esterhuyse
Mahesh Mirchandani
John Kaelin
Matthias Winker
Ayub Khan
Philippe Arnaud
Robin Lewis
Paul Ryder
Charlie Wallace
Alf Theodorou
Paul Belliss
Tim Shields
James Rimmer
Richard Adeyemo
Ayub Khan
Fraser Gregory
Dr Peter Mills
Richard Adeyemo
Simon Jarman
Philippe Arnaud
Lana Murad
Muzaffer Nahvi
Alf Theodorou
Paula Covey
Iain Mcmillan
Andrew Bourke
Zubin Pithawala
Marijke Richards
Hala Bhat
Ben Furneaux
Ghassan Ashkar
Jeremy Henrichs
Vikas Gupta
Kieren Watts
Charlie Wallace
Amit Agrawal
Robin Lewis
Anil Acharaya
Rabea Nawaz
John Kaelin
James Rimmer
Mahesh Mirchandani
Shno Salih
Dr Sherif Mahmoud
Tim Shields
Paul Ryder
Tjaart Esterhuyse
Ije Jombo-Ofo
Dr Gina Parekh
Ayub Khan
Kieren Watts
Dr Sherif Mahmoud
Marijke Richards
Alf Theodorou
Andrew Bourke
Jeremy Henrichs
Paula Covey
Dr Gina Parekh
Zubin Pithawala
Ghulam Teli
Muzaffer Nahvi
Amit Agrawal
Paul Ryder
Matthias Winker
Ben Furneaux
Richard Adeyemo
Charlie Wallace
Shno Salih
Fraser Gregory
Bill Johnston
Tim Shields
Elie Tohme
Lana Murad
Paul Belliss
Dr Peter Mills
Tjaart Esterhuyse
Hala Bhat
Mahesh Mirchandani
Iain Mcmillan
Vikas Gupta
Simon Jarman
John Kaelin
Ola Bakri
Professor Edward Kunongo
Ghassan Ashkar

Impact & Insights

Some of our clients

Emica

Main navigation